Application Protocol

THE APPLICATION PROTOCOL

As a brand led by an Analyst, we do not recommend careless usage. To ensure CHAEL perfume works optimally (reaching 8-12 Hours duration), we devised the Effective Spraying Protocol:

PRE-APPLICATION (Temperature Prep)

"The Cold Shock Technique"

In Indonesia's tropical climate, heat can shock perfume molecules causing evaporation.

Expert Tip: Before use, store CHAEL bottle in a cool place or fridge door for 15-30 mins.
Function: Stabilize fluid molecules so the scent is "crisper" and structure is dense again before spraying.

SPRAYING ZONES (Effective Zones)

Spray on pulse points where blood vessels are close to the skin surface. Body heat in these areas helps diffuse the scent naturally.

Focus Points:

Side Neck: Strategic area for sillage (scent trail) when walking.
Behind Ears: Protected from wind, keeps scent lasting.
Inner Wrists: To be enjoyed by yourself or others during handshakes.
Inner Elbows: Warm and moist area, locks scent longer.
Chest (Just a little): Provides an aura of scent rising to your own nose.

⚠ HEALTH & SAFETY ADVISORY:

Considering the neck and armpit areas have many sensitive lymph nodes: If you have SENSITIVE skin, DO NOT spray excessively directly on neck skin.

Healthy Solution: Spray on Shirt Collar, Shoulder, or Inside Jacket. Our formula is safe on fabric.

THE TECHNIQUE (Spraying Technique)

Do not spray carelessly. Follow this precision:

Firing Distance (8-15 cm): Keep bottle 10-15 cm from skin/clothes. Too Close: Wet buildup, wasteful, too sharp.
Ideal Distance: Produces fine mist spreading evenly.
Clean Canvas: Best time is after shower on dry skin. Clean pores absorb perfume oil better.
Dosage (Less is More): 2-4 sprays are enough. Remember, this is Extrait de Parfum. Dense scent. Let your scent be a "mystery", not "pollution".

THE GOLDEN RULE

⛔DO NOT RUB

Rubbing wrists together after spraying is a MAJOR MISTAKE.

Scientific Reason: Friction creates heat destroying Top Notes molecular structure. Result: Luxury opening scent vanishes instantly, perfume lasts less.
Correct Way: Spray, let sit (tap gently if needed), and let dry naturally.

TARGET PERSONA

We do not craft perfume for everyone. Based on our market research data, CHAEL is designed specifically for men with the following profiles:

The Decision Maker: Men whose jobs demand important decision making (Managers, Directors, Business Owners, Public Officials).
The Silent Achiever: Men who don't talk nonsense, but their work speaks for itself.
The Detail Oriented: Men who care about appearance, neatness, and small details—just like Michael Syahputra Sitinjak cares about his perfume blends.

CORE VALUES

Three pillars supporting CHAEL PARFUMS and IMMR.STORE:

INTEGRITY: What is written on the label is what is inside the bottle. No reduction in oil content for momentary profit. We uphold the business honesty inherited from the Sitinjak family.
PRECISION: Every production batch is measured with high-precision digital scales. Consistency is key. The bottle you buy today will smell the same as the bottle you buy next month.
DIGNITY: We believe perfume is part of self-worth. CHAEL is here to elevate the wearer's status through respected scents.

TAGLINE VARIATIONS

"Killer" short phrase variations for promotion:

Instagram Bio: "CHAEL. The Scent of Authority."
Ad Banner: "Don't just arrive. Make an entrance."
Packaging: "Engineered by Analyst. Crafted for Leaders."

LEGAL & BUSINESS STRUCTURE

Legal structure for potential business partner trust:

Owned & Operated by: IMMR.STORE Group.
Headquarters: [Insert City], Indonesia.
Founder: Michael Syahputra Sitinjak (Auditor & Management Analyst).
Affiliated with: UD. IMMANUEL (Construction Material) & PT DWI MORA ELEKTRINDO.