CHAEL PARFUMS is not merely a fragrance brand; it is a manifestation of character, precision, and a long-standing business legacy.
Founded by Michael Syahputra Sitinjak, a professional forged in the tough corporate world. Since 2019, Michael has dedicated his career to Audit & Management Analysis.
"In the Audit world, integrity is everything. At CHAEL PARFUMS, quality is our integrity."
In the world of audit, there is no room for error. This "Zero Error" philosophy is what Michael brought into the CHAEL laboratory.
He does not view perfume as mere liquid, but as a chemical composition that must have a perfect structure. For Michael, crafting perfume is an "Olfactory Audit".
Michael's entrepreneurial spirit is an inheritance of hard work values from UD. IMMANUEL (est. 2009), a building material company founded by his father.
Together with his sibling, Immanuel (Founder of PT Dwi Mora Elektrindo), Michael is the next generation of the Sitinjak clan. Under the IMMR.STORE banner, CHAEL PARFUMS stands as proof of the family business transformation.
Engineered by Analyst. Crafted for Leaders.
The Authority
"The definition of Authority. Designed for leaders."
The Dominator
"Created for the Alpha male. Dynamic and sharp."
Extrait de Parfum (60% Grade A Pure)
8 - 12 Hours (Full Office Cycle)
Heavy Molecules for Extended Trail